Partial least squares structural equation modeling using SmartPLS: a software review
نویسندگان
چکیده
منابع مشابه
Structural Equation Modeling (SEM) Using SmartPLS Software: Analyzing Path Models Using Partial Least Squares (PLS) Based SEM
This ‘hands-on’ workshop will demonstrate how to obtain and use sophisticated, but (currently) free, visual software for assessing the measurement and structural model characteristics of path-based SEM quantitative models using a partial least squares (PLS) approach. The workshop will be presented as a teaching aid for faculty, doctoral students, and for other researchers who are engaged in SEM...
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ژورنال
عنوان ژورنال: Journal of Marketing Analytics
سال: 2019
ISSN: 2050-3318,2050-3326
DOI: 10.1057/s41270-019-00058-3